TTD - ROKU Launches New Advertising Solution to Aid Platform Revenues | Benzinga
Roku Inc. (NASDAQ: ROKU) recently launched Roku Exchange, a new advertising technology solution tailored for TV streaming. This platform bridges premium ad inventory with advertiser demand, leveraging ROKU's extensive data and AI-driven optimization to enhance campaign performance. These efforts are expected to boost the company's platform revenues in the upcoming quarters.
In the first quarter, platform revenues (85.6% of total revenues) increased 19% year over year to $754.9 million through strong contributions from content distribution and video advertising.
The Zacks Consensus Estimate for ROKU's 2024 platform revenues is pegged at $3.3 billion, indicating a year-over-year increase of 10.35%. The consensus estimate for 2024 revenues is pegged at $3.92 billion, indicating a year-over-year increase of 12.46%.
Roku Exchange functions as a central hub for supply integrations, fair auctions and ad decisioning within the Roku platform, working in partnership with Magnite's supply-side platform to connect with the broader programmatic landscape. It provides advertisers with robust tools, such as audience-based ad decisioning for various ad formats, programmatic access to inventory and identity data and rich content signals for improved transparency and optimization. AI-driven personalization further enhances audience engagement through tailored ad experiences.
The new ...