SABR - Sabre and Hawaiian Airlines sign new distribution agreement that will provide NDC content to Sabre-connected agencies | Benzinga
The multi-year deal will give travel agencies connected to Sabre access to both NDC and traditional EDIFACT content through the Sabre global distribution system (GDS)
SOUTHLAKE, Texas, Jan. 18, 2024 /PRNewswire/ -- Sabre Corporation (NASDAQ:SABR) and Hawaiian Airlines have signed a multi-year distribution agreement that will provide Sabre-connected agencies with long-term access to the carrier's HA Connect™ NDC and traditional EDIFACT content through the Sabre travel marketplace.
Hawaiian Airlines and Sabre will be working closely together on the integration of HA Connect™ NDC content in the Sabre GDS, which is expected to be available by the end of 2024. Once live, it will enable hundreds of thousands of Sabre-connected agencies and travel buyers to have even richer access to the carrier's broad range of products and offers, as travel agents will be able to shop, book, and manage Hawaiian Airlines' NDC and EDIFACT offers through Sabre's Offer and Order APIs, the point-of-sale tool, Sabre Red 360, and the corporate booking solution, GetThere.
"We are very pleased to have reached an agreement with Sabre to expand our long-standing distribution partnership to not only EDIFACT but also HA Connect™ content once the technical connectivity has been implemented," said Brent Overbeek, Executive Vice President and Chief Revenue Officer, Hawaiian Airlines. "Hawaiian Airlines is continuously expanding the distribution ...