SABR - Seibu Prince Hotels Worldwide chooses Sabre's advanced hospitality technology to support significant global expansion | Benzinga
The hotel chain, which operates well-known brands across the world, will deploy an extensive suite of technology from the Sabre Hospitality SynXis platform
SOUTHLAKE, Texas, Jan. 30, 2024 /PRNewswire/ -- Sabre Corporation (NASDAQ:SABR), a leading software and technology provider that powers the global travel industry, today announced a new agreement with Seibu Prince Hotels Worldwide. The hotel chain will deploy the Sabre SynXis Central Reservation System (CRS) to reach the broadest points of distribution in the industry as they forge ahead with ambitions to double the size of their property portfolio.
Under the agreement, Seibu Prince Hotels Worldwide will be using the SynXis platform to expand its reach across global distribution channels. The chain is also deploying SynXis Booking Engine to drive direct bookings and SynXis Channel Connect to connect to hundreds of OTA channels globally. The addition of Seibu hotels to Sabre's SynXis platform means its properties are available to book through Sabre's own global GDS as well as others, corporates, travel management companies, and almost 900,000 travel agents and tour operators globally, significantly increasing distribution channels and revenue opportunities.
"We have aggressive plans to double our hotel numbers to 250, so it's essential that we are working with the right technology partner with the advanced, scalable solutions, and the future-focused mindset we need to support those ambitions," said Eiichi Akamatsu, Director, Executive Managing Officer, Seibu Prince Hotels Worldwide. "Given our rapidly expanding scale, Sabre SynXis will enable us to consolidate operations into one intuitive ecosystem so we can improve the guest experience while increasing our geographic footprint and driving efficiencies for our international ...