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home / articles / SMPL - Simply Good Foods Announces New Leadership Structure to Drive Immediate and Long-Term Growth | Benzinga


SMPL - Simply Good Foods Announces New Leadership Structure to Drive Immediate and Long-Term Growth | Benzinga

  • DENVER, Sept. 05, 2023 (GLOBE NEWSWIRE) -- The Simply Good Foods Company (NASDAQ:SMPL) ("Simply Good Foods" or the "Company"), a developer, marketer and seller of branded nutritional foods and snacking products under the Quest™ and Atkins™ brands, today announced changes to its leadership team structure to better support its near and long-term growth objectives. The intent of the change is to promote enhanced support for the Company's commitment to deliver consistent growth and continuous product innovation across the immediate, mid-range, and long-term horizons, while maintaining operational excellence.

    Stuart Heflin, a driving force behind the Quest brand's success since the 2019 acquisition, will continue his outstanding marketing and brand leadership as Senior Vice President and General Manager, Quest marketing. In this role, Mr. Heflin will take full ownership of Quest brand performance and will oversee all of Quest's marketing and growth initiatives as well as other brand priorities to further strengthen Quest's leadership position in the nutritional snacking category.

    Simply Good Foods is also excited to welcome Ryan Thomas as the new Senior Vice President and General Manager, Atkins marketing. Mr. Thomas brings a wealth of experience, having previously served as Chief Commercial Officer of Post Holdings' Pet Food business that it acquired from The J.M. Smucker Company on April 28, 2023. Mr. Thomas is a seasoned packaged goods leader and has held pivotal roles in leading portfolios and revitalizing brands at The J.M. Smucker Company, Big Heart Pet Brands and Campbell's. Additionally, he has deep expertise across brand and strategy development, innovation and marketing communications. In his new capacity, Mr. Thomas will take full accountability for the Atkins brand performance and for reshaping the strategy and growth trajectory of the brand.

    The Company has also appointed Linda Zink, an accomplished executive team member, as Chief Growth Officer. Ms. Zink, currently serving as the Company's Chief Marketing Officer, has played an instrumental role in Simply Good Foods' success. Her insights have provided invaluable guidance to both the Quest and Atkins brands. In her ...

    Full story available on Benzinga.com

  • Stock Information

    Company Name: The Simply Good Foods Company
    Stock Symbol: SMPL
    Market: NASDAQ
    Website: thesimplygoodfoodscompany.com

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