MTN - Ski Industry Player Vail Resorts Struggles With Stalled Targets And Environmental Uncertainties New Report Claims | Benzinga
On Tuesday, American journalist Herb Greenberg said that red flags get hoisted when companies talk about targets or their "vision," then suddenly don't – and instead start mixing up metrics.
He mentions that Vail Resorts Inc (NYSE: MTN), a ski resort operator, like many recreational-related entities during the early stages of post-pandemic reopening, appeared to have fallen into a common trap.
They interpreted the post-Covid numbers they witnessed as the beginning of a new trend, claims the report.
The company initially set ambitious revenue targets linked to advance pass sales, envisioning a substantial 75% lift ...