SONY - Sony Pocketpair Collaborate To Expand Palworld's Global Presence | Benzinga
Japan-based developer Pocketpair has partnered with Sony Group Corp.‘s (NYSE:SONY) Sony Music Entertainment and Aniplex to create a new business venture named Palworld Entertainment.
According to IGN, this joint venture aims to accelerate the global expansion of the Palworld intellectual property (IP) across various media formats.
See Also: Palworld’s Sakurajima Update Boosts Player Numbers By 700%
Expanding Beyond Gaming
Unlike typical publishing deals or acquisitions, this collaboration focuses on leveraging Palworld’s popularity beyond the realm of video games.
The new enterprise, led by Pocketpair CEO Takuro Mizobe, will oversee global licensing and merchandising activities associated with Palworld. This includes non-video game products such as merchandise and music, ...