WBIL - Sony Struggles With VR Content and Sales Slump Seeks New Strategies for PlayStation | Benzinga
Sony Group Corp (NYSE:SONY) has halted the production of its PlayStation VR2 (PSVR2) headset as it addresses an accumulation of unsold units, highlighting challenges in the virtual reality market’s consumer appeal.
Despite initial enthusiasm, sales of the $550 accessory for the PlayStation 5 have gradually decreased, leading to a significant stockpile.
Sony, having produced over 2 million units since the headset’s launch last February, now faces a decline in shipments each quarter, as observed by IDC, Bloomberg reports.
Sony and Meta Platforms Inc (NASDAQ:META) find drawing sufficient content and entertainment developers challenging to enrich their virtual reality offerings.
Similarly, Apple Inc’s (NASDAQ:AAPL) Vision Pro headset encountered obstacles in securing apps from major platforms like Netflix Inc (NASDAQ:NFLX) and Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube.
Meanwhile, Microsoft ...