LUV - Southwest Airlines May Ditch 'Open Seating' To Make More Money From 'Premium Seating' Options | Benzinga
Southwest Airlines Co (NYSE:LUV) may reconsider its traditional open seating policy, opting for assigned seats and premium options to attract younger travelers.
The potential change, marking a departure from its historic model, is under serious consideration. CEO Bob Jordan hinted at the airline’s evolving approach, emphasizing the importance of understanding and meeting customer expectations, reported Bloomberg.
This significant shift could be the most substantial adjustment since the airline’s inception in 1971.
The airline’s executives have been evaluating evolving passenger preferences, acknowledging the industry’s shift towards premium offerings, the report read.
However, they’ve maintained a cautious approach, awaiting confirmation of sustained trends. An official decision on ...