WBIL - Spotify Turns Up The Volume On Pricing Premium Plans See A Hike | Benzinga
Shares of Spotify Technology SA (NYSE:SPOT) are trading higher after the company increased prices for its premium plans in the U.S.
Over the next month, subscribers in the U.S. will receive an email explaining what the update means for their subscription.
On a monthly basis, Spotify has adjusted the cost of its individual plan to $11.99 from $10.99, the duo plan to $16.99 from $14.99, and the family plan to $19.99 from $16.99 in the U.S.
The decision marks the latest move by the Swedish music-streaming giant to enhance its profit margins, according to a report from Reuters.
The company’s recent efforts to boost its margins ...