HEMP - Strategy Shift In The Works? Are Cannabis Giants Getting Into The Hemp Derived-THC Market? | Benzinga
America's largest cannabis companies are reconsidering their stance on hemp-derived products. Historically, they pushed for them to remain illegal. However, some companies, such as Curaleaf (OTC:CURLF), have recently changed strategy.
Curaleaf’s New Direction
A key player in the industry, Curaleaf has made a surprising shift from its previous stance, which was clear. As stated in Forbes, a former CEO remarked, "I think it should be framed as one of the most high-profile health risks available in the marketplace today." The concern was that unregulated hemp derived-THC products posed health risks and were too easily available to minors.
Hemp Company's Market Entry
Curaleaf's new platform, The Hemp Company, joins a market dominated by companies like 3Chi, Bearly Legal Hemp Co., Diamond CBD, Skyhio, Boston Hempire, Area 5 and Hometown Hero. The platform features gummies and drinks with this ...