T - Taylor Swift Boosts Travis Kelce's Popularity: Stocks That Could Benefit From The Love Story | Benzinga
NFL star Travis Kelce's romance with musician Taylor Swift could be a win for brand partners in terms of endorsements and deals.
What Happened: A new Morning Consult poll shows that awareness and favorability for the Kansas City Chiefs tight end have increased over the last year. This is due — in part — to his association with Swift.
Per the survey, 63% of adults said they were aware of who Kelce was, compared to 38% in August 2022. And 34% said they had a very or somewhat favorable opinion of Kelce, compared to 24% in August 2022.
The gains of 25 points and 10 points could be a positive for media companies like Comcast Corporation (NASDAQ: CMCSA), which broadcasted the Sunday Night Football game between the ...