SPOT - Taylor Swift Teams Up With TikTok For 'The Tortured Poets Department': Exclusive Features | Benzinga
Taylor Swift‘s latest album, “The Tortured Poets Department,” has joined forces with ByteDance’s TikTok.
This marks a significant turnaround after Swift’s music was absent from the platform due to a dispute between Universal Music Group NV (OTC:UMGNF) and the popular social media platform.
According to Music Business Worldwide, the TikTok experience for Swift’s album offers fans exclusive features like curated playlists, interactive challenges, and unlockable artwork, providing an engaging way for fans to dive into the music.