FMS - The Freestyle Rap Boom: 1.8B Social Media Impressions And 800M Video Views In H1 2023 | Benzinga
In a digital era where content is king, the FreeStyle Master Series (FMS) and Urban Roosters unleash a tsunami of digital content consumption, proving that the art of freestyle rap battles has not only endured but burgeoned amidst the pandemic-induced shifts in entertainment landscapes.
As the third post-Covid season of FMS unravels, the numbers vouch for a staggering inclination towards digital absorption of its content. Highlighting a meticulous understanding of its audience, the brands have registered a 45.4% surge in social media impressions during the first semester of 2023, amassing over 1.8 billion, according to data from digital audience platform Horizm.
Key Statistics
- Social Media Impressions: 1.847 billion (a 45.4% increase from 2022)
- TikTok Growth: 278% in impressions; 515% in content interaction
- Video Views: 793 million (surpassing MotoGP's 720 million)
- Instagram: Leading platform with 735 million impressions (40% of total reach)
- Total Followers: 25.1 million (a 6.2% growth), with FMS leagues ...