COCO - This World Coconut Day Visit The Coconut Grove from Vita Coco on Roblox for a New Giant Coconut Fun Prizes and To Give Back to Farming Communities | Benzinga
NEW YORK, Sept. 01, 2023 (GLOBE NEWSWIRE) -- The Vita Coco Company, Inc. (NASDAQ:COCO) is celebrating World Coconut Day on Roblox, a global immersive platform where millions of people connect and communicate daily, this September 2 by introducing a new giant coconut just off the coast of Coconut Island in "The Coconut Grove." Visitors of The Coconut Grove can play new mini games and challenges inside the giant coconut that will teach them about responsible farming practices and help support the brand's Seedlings for Sustainability efforts.
The experience allows visitors to learn new coconut facts, including the many ways coconuts can be used. They will also earn CocoCoins™ and event points that can be redeemed for exclusive avatar wearables.
On World Coconut Day, Vita Coco will donate $1 to its charity partners in Brazil for every coconut seedling planted in The Coconut Grove experience, up to $75,000. Vita Coco has already distributed 100,000 seedlings to Seedlings for Sustainability partners during its first matching program in The Coconut Grove in April.
"World Coconut Day ...