NFLX - TKO CEO Ari Emanuel Stresses Importance Of Live Sports For Streaming As WWE 'Raw' Heads To Netflix | Benzinga
TKO Group Holdings, Inc. (NYSE:TKO) announced a blockbuster $5 billion deal with Netflix, Inc. (NASDAQ:NFLX) on Tuesday which will bring the WWE's live, weekly program "Raw" exclusively to Netflix's streaming service.
TKO CEO Ari Emanuel joined CNBC's "Squawk Box" Tuesday to discuss the exclusive, 10-year deal, which drove TKO's stock more than 20% higher immediately following the announcement.
The Details: Netflix has been moving into both sports entertainment and live events with programs including "Tour de France: Unchained," which debuted in June 2023 and gives a behind-the-scenes view of the world's most famous cycling race.
Netflix also hosted a golf tournament called the "Netflix Cup" in November 2023, which streamed live and featured ...