M - Toys R Us Strategizes US Comeback With New Stores: Report | Benzinga
Toys R Us is reportedly gearing up for a robust re-entry into the U.S. market.
The iconic toy retailer is strategizing to enhance its physical store count, with ambitions to launch as many as 24 new stores, according to a report from CNBC.
The brand is also exploring novel retail avenues by marking its presence at airports and cruise ships in the upcoming holiday season.
The report added that WHP Global, the parent entity of Toys R Us, unveiled its expansion strategy dubbed "Air, Land and Sea" this past Friday.
The move encompasses initiating the inauguration of these flagship outlets by next year in collaboration ...