ULTHF - United Lithium Appoints Anoop Prihar as Vice President Corporate Development and Commences Scandinavian Marketing Campaign | Benzinga
VANCOUVER, British Columbia, Jan. 29, 2024 (GLOBE NEWSWIRE) -- United Lithium Corp. ("United" or the "Company") (CSE:ULTH, OTC:ULTHF, FWB: 0UL)) is pleased to announce that Anoop Prihar has joined the Company as Vice President Corporate Development. Mr. Prihar has over twenty-five years of experience as an institutional sell-side equity analyst with a focus on the mining sector. The Company has also commenced a Scandinavian focused marketing and awareness campaign to introduce the investment community to United's local lithium projects in Sweden and Finland.
Appointment of Vice President Corporate Development
Mr. Prihar has worked as an institutional sell-side equity analyst for over twenty-five years at Stifel GMP and Eight Capital in Toronto, Canada. During this time, he covered a variety of sectors including: Metals and Mining, Fertilizers, Real Estate, Non-Bank financials, Clean-Tech and Industrials. For the last five years, Mr. Prihar covered the Battery Metals sector with a focus on emerging lithium, nickel and graphite producers. Mr. Prihar has been recognized as a top ranked analyst by both Brendan Wood International and Reuters Investment Survey. He also serves as a member of the Finance, Risk, Audit and Investment Committee of the Oakville Hospital Foundation and holds an MBA with a concentration in Finance from the University of Western Ontario.
Mr. Prihar remarked, "I am excited to be joining the team responsible for capturing the commercial potential of United. The European Union's ("EU") Critical Raw Materials Act is designed to ensure the region has access to a secure and sustainable supply of strategic raw materials. By providing economic incentives and streamlining the permitting process, the EU's Critical Raw Materials Act aims to ensure the EU is able to extract 10% of its lithium requirements by 2030. Given the exploration results achieved to-date at our Bergby Project in Sweden, along with the Project's access to infrastructure and management's track record for creating value, I am optimistic about the outlook for the Company."
"Over the coming weeks, I will be presenting the key attributes of United's business strategy and near-term objectives to the investment community. As part of this process, United plans to participate in various conferences and awareness programs."
Engagement of Scandinavian Alliance for Nordic Marketing and Awareness Campaign
The Company also announces that it has entered into a consulting services agreement dated January 26, 2024, with Karlsson Group Limited, doing business as Scandinavian Alliance ("SA"), for a period of six (6) months. SA will undertake a wide-ranging European marketing and awareness campaign, including consulting marketing services, such as managing brand recognition and awareness, social media strategy and planning, social media reporting and other similar services, ...