UNRV - Unrivaled Brands Announces Executive Appointments to Bring Korova its Legacy Cannabis Brand Back to Glory | Benzinga
SANTA ANA, Calif., Oct. 02, 2023 (GLOBE NEWSWIRE) -- Unrivaled Brands, Inc. (OTCQB:UNRV) ("Unrivaled," "Unrivaled Brands," or the "Company"), a cannabis company with operations throughout California, announced today key executive appointments to begin rebuilding its legacy Korova brand. Joe Gerlach, Korova's co-founder and Unrivaled's Chief Cannabis Officer, has been appointed Director for Korova and Hanna Gruntz has been named Head of Sales.
Unrivaled's Chief Executive Officer, Sabas Carrillo, said "Korova is a true OG cannabis brand with deep roots in the traditional Oakland market. Joe and Hanna join forces with another OG Korova co-founder and current Korova Vice-President, Blake Powers. Together the three now provide the foundation to bring Korova back in a way that is true to its original mission, vision, and values."
Carrillo continued, "The re-launch includes re-envisioning a unique menu that speaks directly to Korova's loyal customer base that seeks maximum potency products that can pack a punch. As a part of the Unrivaled reset that began in August of 2022, we felt the need to pause our product menu and pull back Korova's market activity to clear the pipeline of products that did not adequately represent the Korova brand. Our team recently completed a total reformulation of Korova's staple mini-cookies and twerpz ropes gummies that vastly improves product quality and the customer experience. It is just the beginning of some fantastic plans for new products that will bring Korova back to packing the punch that Korova customers ...