VRA - Vera Bradley's July Reset To Focus On Core Categories Says Analyst | Benzinga
Small Cap Consumer Research analyst Eric M Beder reiterates a Buy rating on the shares of Vera Bradley Inc (NASDAQ:VRA) with a price target of $10.00.
The key handbag trend right now is smaller items, as minis have taken over the shelves, said the analyst after visiting the company’s Long Island and Connecticut stores.
The accessories’ shopper is looking for unique items and smaller and novelty looks are in high demand, adds the analyst.
The new Belle collection has been an instant hit, with multiple patterns, silhouettes and offerings. The analyst notes the demand has been strong and helped drive main line store traffic.
The company’s ...