WMT - Walmart Is Going For Advertising Growth | Benzinga
On Wednesday, Walmart Inc (NYSE: WMT) didn’t fail to impress investors with its fourth quarter report while also revealing its strategy to further boost its growth on the ad front, like its retail peer, Amazon.com Inc (NASDAQ: AMZN). Walmart also proudly revealed its e-commerce sales passed the $100 billion milestone for the first time. Not surprisingly, Walmart’s shares are up more than 11% year-to-date.
Advertising Is Going Strong
Walmart CEO Doug McMillon emphasized Walmart’s unique advantages for advertisers. To connect the dots for advertisers, Walmart plans to acquire TV maker Vizio for $2.3 billion. Impressively, is global advertising rose 28% for the full year.
Walmart reported a great fourth quarter that wrapped up a strong year.
For the quarter ended on January 31st, Walmart reported revenue rose 6% to $173.39 billion, topping LSEG’s estimate of $170.71 billion. However, net income fell ...