XLP - Walmart Relaunches 'No Boundaries' Fashion Line To Attract Gen Z Customers | Benzinga
Walmart Inc (NYSE:WMT) is set to revitalize its major fashion label, No Boundaries, worth $2 billion, targeting young adults with a fresh line of apparel that blends modern design with affordability.
As the new academic year approaches, this overhaul aims to cater primarily to the back-to-school and college crowd.
With a strategic focus on the youth market, Walmart has now introduced a specialized design team for the first time to elevate the No Boundaries collection.
The team, composed of seasoned experts in Gen Z fashion, will guide the brand toward appealing directly to younger shoppers.
“There’s a huge opportunity for Walmart to reach a Gen Z customer with a brand that has both incredible style and unbelievable prices,” said Senior Vice President of Walmart U.S. fashion brands Jen Jackson Brown.
“We have 145 ...