WMT - Walmart Takes Bold Step With Bettergoods Food Expansion | Benzinga
Walmart Inc (NYSE:WMT) has launched its private food brand, Bettergoods, to bring culinary concepts directly to customers at Walmart’s Every Day Low Prices.
Bettergoods marks Walmart’s largest private brand food launch in 20 years and the fastest food private brand Walmart has brought to market.
The brand aims to make quality, trend-forward and chef-inspired food approachable and affordable, with most items priced under $5.
Bettergoods has 300 items spanning Walmart’s aisles, including frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate and more.
The move marks a significant strategic shift for Walmart as it vies for market share against competitors ...