TBLA - Unprecedented spending on digital advertising leads to opportunity in ad stocks

In a November 4th interview, the CEO of Bloomberg Media Justin Smith said that "There’s been this windfall of advertising spend that has really been unprecedented," and added that "I’ve never seen anything like it in my career." "It started in 2020, the second half, particularly in the fourth quarter," he said. "It powered through 2021. Particularly digital advertising, but even some of the traditional platforms like TV and print have done extremely well." His comments were corroborated by Q3 earnings results from ad tech stocks. Google (NASDAQ:GOOG) is trading at an all-time high after reporting earnings. Trade Desk (NASDAQ:TTD) jumped after analysts raised estimates for TradeDesk's full year earnings, leading to gains for other ad tech stocks, including Pubmatic (NASDAQ:PUBM), Criteo (NASDAQ:CRTO), Maginite (NASDAQ:MGNI), TechTarget (NASDAQ:TTGT), and Cardlytics (NASDAQ:CDLX). Taboola (NASDAQ:TBLA) reported strong results today and raised full year guidance, suggesting the strength has continued from Q3 into Q4.

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"Unprecedented" spending on digital advertising leads to opportunity in ad stocks