VSLR - 1 Huge Problem for Residential Solar Stocks
At this point in the solar industry's development, it seems like residential solar installers should be generating leads online and through social media and closing deals without ever meeting the customer face to face. After all, these are technology companies, so using technology to make the sales and marketing process more efficient makes all the sense in the world.
In reality, most residential solar installations are sold with high-touch sales methods like door-to-door and telemarketing contacts that seem to be out of the 1980s. Even if a customer is reached through a digital channel, a personal visit is often needed to close the deal. The problem for installers is that these sales methods are getting more and more costly, and as a result, residential solar installations are actually getting less cost-effective. If the trend continues, it'll be tough for some of the most well-known renewable energy stocks to beat the market or compete with traditional sources of energy.
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