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AYX - 3 Companies Mastering the Land-and-Expand Strategy
Alteryx Inc. Class A
The stock prices at Alteryx(NYSE: AYX), Twilio(NYSE: TWLO), and Veeva Systems(NYSE: VEEV) have all been on a tear over the past two years, with all three companies soundly beating the market. These software-as-a-service (SaaS) businesses have different customers, but all three use a "land-and-expand" strategy to help power revenue growth.
What is "land-and-expand," how is it used, and what should investors look for to know whether it's working?