RUBI - 3 No-Brainer Stocks to Buy in Connected TV
Connected TV is a no-brainer megatrend to invest in. In life, some roads are one way, and video content is headed down a one-way street from linear TV (scheduled, real time) to connected TV (streaming, on demand).
Both consumers and content publishers will propel this trend forward. Once consumers experience a library of on-demand video content, I sincerely doubt they'll ever go back. People get to watch what they want when they want instead of flipping through channels to see what's on. On the publisher side, they'll follow consumer demand by launching streaming services -- the same way AT&T recently launched HBO Max. After all, there's little economic incentive to continue doing business the old way if it's dying out.
The pace of linear-TV's death is accelerating. All five of the top pay-TV providers lost consumers this past quarter, a time when everyone was sheltering at home watching TV. According to Leichtman Research Group (LRG), the major players combined lost over 2 million subscribers.