UAA - 3 Reasons Under Armour Can Still Make a Comeback
With Under Armour's (NYSE: UA)(NYSE: UAA) sales pressured by the COVID-19 pandemic, investors may be wondering whether the company can recover in the aftermath.
But at least one form of effective investing is finding out of favor companies that still hold tremendous potential. Even before the lockdowns, Under Armour had been struggling for several years, but there are some encouraging signs that there's value yet in the business. Here are three signs that a turnaround might be somewhere around the corner.
Under Armour's initial success came from truly innovative products for the athlete. This is still the company's sweet spot, but the advent of athleisure has pulled away a lot of potential customers and handed them to rivals such as Nike and Lululemon. But when customers were forced to stay indoors for a long time, they returned to the fitness expert.