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360 Finance, Inc. (QFIN) is a digital consumer finance company. Simply put, it lends to the common underserved layman in the geography of China, after raising cash from its "funding partners". It is the finance partner of the giant 360 Group, which is known as Qihoo, originally an antivirus/security software company. The company has observed exponential growth after partnering with the 360 Group, as it has collectively leveraged its user base of about a billion devices.