NKE - 4 Reasons Under Armour Will Head Lower in 2020
Under Armour (NYSE: UA) (NYSE: UAA) was once hailed as the "next Nike (NYSE: NKE)," but the footwear and athletic apparel maker's stock has tumbled nearly 40% over the past five years as its growth decelerated. That's a painful drop, and I think that decline could continue in 2020 for four simple reasons.
Under Armour is struggling to keep pace with Nike and Adidas (OTC: ADDYY) in three key areas: North America, overseas markets, and direct-to-consumer (DTC) sales.
Under Armour's North American sales fell 4% annually last quarter, marking its fifth consecutive decline in a market that generated 71% of its revenue. Nike and Adidas reported 5% and 16% annual revenue growth in North America, respectively, in their latest quarters.