WPP - 7 Reasons I Just Bought WPP's High Yield Stock
Based in Great Britain, WPP plc (NYSE: WPP) is one of the world's largest advertising agencies. It currently has a dividend yield of roughly 6.1%. I had been watching the stock for more than a year before I decided it was time to buy. Here's what got WPP on my radar screen, and what I saw that finally made me pull the trigger.
I would be lying if I didn't admit that WPP first caught my attention because of its high yield. That was more than a year ago, and the yield was over 7% at the time. It was also trading with a negative Graham number, which is a shorthand valuation tool created by value investing legend Benjamin Graham (the man who helped train Warren Buffett). So WPP was offering a high yield and looked like it was trading at a cheap price -- not surprising given that the stock was nearly 60% below the highs it had achieved in 2015. I have a value bias, and I'm a dyed-in-the-wool dividend investor, so I decided to dig in.
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