IHRTQ - A Clouded Bankruptcy
Rise above the storm
Many investors and pundits believe traditional radio is going the way of the dodo. But radio's reach is the third largest in the United States, finishing behind television and email. 271 million Americans listen to the radio each week, and of those, 67.8 million are millennials. That translates to about a $22 billion market, $17.8 billion of which will be generated by advertising revenue alone.
Still, radio stations are struggling to cope with the transformation from traditional airwaves to online digital distribution. Take CBS (CBS), for example, who