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TLRA - A Golden Opportunity To Turbo-Charge Telaria's CTV Growth
Telaria Inc.
The merger between Telaria (TLRA) and the Rubicon Project (RUBI) makes sense to us. We hold shares of Telaria in the SHU portfolio.
Telaria shed its demand-side business in 2015 (and Rubicon abolished its demand-side fees in November 2017) to become a sell-side platform focused mostly on video and riding the wave of CTV, which has propelled the company forward.
Its business was further cemented by a deal early in 2019 with Hulu, becoming the exclusive SSP for the company. The company's CTV business is growing at triple rate (115%