INND - A History of Catchphrases: InnerScope Hearing Technologies Inc. (INND) Aiming to Become the Next Lifelin
- Once ignored by investors and known mostly for its catchphrase treated as a punchline, Lifeline eventually sold to Royal Philips Electronics for $690 million
- InnerScope Hearing Technologies is making its presence known in the affordable hearing aid market, including a memorable commercial and a rapidly expanding list of physical and online retailers
- InnerScope is expanding at a breakneck pace, making acquisitions, and forging partnerships, adding manufacturing and R&D facilities, customers, new product development capabilities, and a comprehensive customer service platform
“Can you hear me now?” “Liberty Biberty.” Some advertisements leave an indelible impression on people, often after seeing a commercial just one time. Unfortunately, most people probably associate that type of success with a mega-company sporting 10-figure marketing budgets. However, that is not always the case, and companies that get your attention as an upstart deserve a closer look now.
Consider Lifeline Systems, the personal emergency response system conceived by Andrew Dibner. Dozens of venture capital firms turned the company down in its early days. The take-flight moment came in the late 1980s with a television commercial featuring...
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