ASO - Academy Sports and Outdoors picks up Redfield brand

Academy Sports and Outdoors ([[ASO]] -2.3%) acquired the Redfield brand from Leupold & Stevens for an undisclosed amount. The sale includes the brand rights for the Redfield brand of sports optics. Academy plans to develop and sell quality sports optics exclusively for Academy Sports + Outdoors under the Redfield brand going forward. Leupold will continue to support the warranty obligations for any legacy purchases of Redfield optics.ASO has trended recently on WallStreetBets and also been mentioned favorably on Wall Street.UBS analyst Michael Lasser: "We think elevated category demand for outdoor activities and home fitness continued through the holidays. Importantly, its 16.1% SSS was driven by strong performance in its non-legacy markets. Further, we think ASO has begun 2021 with strong momentum."Shares of ASO are up 52% YTD.Read more about the new deal for the Redfield brand

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Academy Sports and Outdoors picks up Redfield brand