JHCS - Accelerating Changes In The Media Landscape

• Ironically, as more viewers exit traditional television, the cost of an existing cable package to the remaining subscribers will likely rise, accelerating the decline of linear television.
• As sports leagues continue to explore digital streaming avenues, the value of traditional cable bundles will likely decline further as sports programming is an important advantage of subscribing to cable services.
• It is clear that companies that benefit from the shift of content to online and streaming services should do well over the coming years to the detriment of companies tied to traditional forms of advertising.

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