ACVA - ACV acquires Max Digital for $60M
ACV (ACVA) announces acquisition of MAX Digital, a pioneer in automotive data and merchandising products and best known for its flagship inventory management system platform FirstLook. Transaction is valued at $60M.This acquisition allows ACV to expand its suite of digital capabilities to offer new inventory and pricing guidance, merchandising and sales enablement tools that will help dealers run their businesses more efficiently and profitably."ACV's digital-first approach has empowered thousands of dealers to buy, sell and value their vehicles online with confidence. This acquisition builds on our commitment to help dealers enhance their bottom-line with tools that enable efficient, informed decisions powered by digital intelligence. We are thrilled to be able to offer MAX Digital's services to our existing dealer partners." said ACV CEO George Chamoun.
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ACV acquires Max Digital for $60M