VIACA - Ad-supported streaming takes share spotlight from subscription services - report

The rise of streaming television and cord-cutting has raised worries in the advertising world about whether it was still possible to reach TV consumers getting accustomed to ad-free services like Netflix (NASDAQ:NFLX) and Disney+ (NYSE:DIS). But some new data suggests media companies may want to get on board with those owning ad-supported video offerings. Time spent on ad-supported video on demand rose to a 38% share in the third quarter, according to TVision Insights - notable as it's passed the share of subscription video on demand (like Netflix), which is down to 32% share. “Questions of whether consumers would embrace ad-supported streaming television largely dissipated as viewers now spend more time with AVOD than SVOD, and dMVPD providers also represent a growing share of streaming viewing time,” TVision says. Attention rates are lower for connected TV than traditional linear TV, but that doesn't mean advertisers can't optimize plans for the

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Ad-supported streaming takes share spotlight from subscription services - report