WJAFF - Aeroplan Is Dead Long Live Aeroplan: How Aimia Can Compete Effectively With Air Canada (Part 1)
Following Aimia's (GAPFF) announcement that it would end its current partnership with Air Canada (ACDVF) in 2020, the big question was what will replace it.
The initial stock market reaction was pretty close to "nothing". The share price dropped over 80%, as investors believed that Aimia was about to disappear.
(Source: Google Finance)
The stock price more than doubled from that point, before falling nearly 50% last week. If Aimia can build a new rewards program for Aeroplan that operates at similar volumes, the stock could well recover further.
Management has hinted several times that