GAPFF - Aeroplan Is Dead Long Live Aeroplan: How Aimia Can Compete Effectively With Air Canada (Part 2)
The first part of this article examined how Aimia (GAPFF) could reposition Aeroplan once the partnership with Air Canada (ACDVF) ends in 2020.
Now let's look at the impact this would have on customer value, which is a key factor in how much the program grows or shrinks after the split. We can also see how this creates advantages or disadvantages for Aimia's profitability.
What Kind Of Deal Will Aimia Get?
The worst-case outcome is that Aimia pays full market fares for flights. Airlines can hardly refuse these added customers. Aimia's cost per