AGN - Allergan Sued by BTL Over False Advertising Claims Regarding Muscle-Toning Product
The privately owned BTL Industries officially announced that it had filed a lawsuit against Allergan (NYSE: AGN), claiming that the company had run a false and deceptive advertising campaign against BTL's non-invasive muscle-toning product.
According to details from the lawsuit, Allergan's marketing materials featured a number of misleading comparisons between the company's CoolTone product and BTL's Emsculpt product, claiming that CoolTone had a number of performance advantages over its competitor. The lawsuit goes on to specify that many of these claims are either incorrect or misleading, such as Allergan's statements regarding the magnetic intensity of its products, as well as the implication that magnetic intensity is a direct measure of efficiency.
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