ADS - Alliance Data announces name change to Bread Financial

Alliance Data (NYSE:ADS) announced it will now be known as Bread Financial, a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions. Post a multi-year transformation to streamline its business model, Bread Financial has emerged as a modern financial services company backed by technology and platform solutions that empower today’s consumer. Bread Financial also drives growth and loyalty for its partners through a digitally enabled, white-label product suite that includes private label and co-brand credit cards, installment loans and buy now, pay later. Bread Financial's parent company is now Bread Financial Holdings formerly Alliance Data Systems Corporation;  two bank subsidiaries — Comenity Bank and Comenity Capital Bank — will retain their current names. The stock will commence trading under new ticker symbol, "BFH" on NYSE from Apr.4, 2022.

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Alliance Data announces name change to Bread Financial