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About a month ago, I wrote an article about Blue Apron (APRN) taking a few steps in the right direction. In that article, I outlined the following points.
Meal-kits have demand because we know that homecooked meals are typically better for us than eating out at a restaurant. Meal-kits appeal to our need to optimize our time through "hacks," which is why we see thousands of YouTube videos with the word "hack this" in them.
APRN customers are a very niche group within a niche group. Meal-kit customers are those who want to cook after