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FIT - Alphabet's Google Pledges Not to Misuse Fitbit Health and Fitness Data
Fitbit Inc. Class A
Alphabet(NASDAQ: GOOG)(NASDAQ: GOOGL) is attempting to make nice with European regulators.
On Monday, the U.S. tech giant promised that it will not leverage the fitness and health data generated by Fitbit(NYSE: FIT) to target advertising. Alphabet's Google unit signed an agreement to buy the fitness tech company last November in a headline-grabbing deal valued at roughly $2.1 billion. The European Union's (EU) approval is the most significant regulatory hurdle still in front of the deal.