TLCC - ALVITA TEA CELEBRATES 100TH ANNIVERSARY
(NewsDirect)
Alvita , the leader in theorganic herbal tea market since 1922, announced today that itcompleted a major rebranding in celebration of its 100th yearanniversary. The brand’s promise has never wavered on offering highquality herbal teas, with an emphasis on single herbs that havefunctional benefits. This rebranding re-energizes the brand’scommitment and targets a broader range of consumers that aresubstituting coffee with tea.
The Global Herbal Tea market is expected toregister a CAGAR of 4.94% by 2025*. 32% of the Growth is driven by theFunctional Tea Market within North America. A major driver inincreased tea consumption has been realized as a larger percentage ofprofessionals that are working from home, a trend that beganpost-COVID. Consumers have also experienced pill fatigue over theyears and prefer to consume a drink with immediate benefits. Lastly,infusing herbal teas as an experiential product into their lifestyleto make healthy foods has been a nod to the self-care movement.
“If you want to drinka “fun tea” that doesn’t really have any benefit for yourhealth, there are plenty to choose from; but if you want the realdeal, then Alvita is the brand for you with USDA organic, singleherbal teas each providing the correct dose and brewing directions forthe best possible results, said Gene Bruno, MS, MHS, RH(AHG), VicePresident of Scientific & Regulatory Affairs”.
“Our entire team isthrilled to be selling Alvita again,” said Candice St. Pierre,Ph.D., Vice-President of Sales at TCC. With 100 years of experience,Alvita is—in my opinion—the quintessential brand ofhealth-promoting herbal teas. The brand has a lot of exciting newenergy around it.”.
The relaunch includes 8 individual herbal teas that aresegmented by function to allow consumers to navigate based on need.With Alvita, the consumer will notice the impact on their life. It’snot just about taste. It’s about the feeling of wellness you getevery time you drink it.
Boost: Alfalfa is an herbal superstar that supportsnutrition, healthy kidney function, a healthy immune system, and isideal for women’s health.
Detox: Dandelion supports healthy liver andkidney function. It is a go-to herb for detox – providing cleansingand digestive support.
Balance: Ginger is a versatile herb that supportshealthy digestion, healthy inflammatory response* and healthy immunefunction
Chill: Hibiscus supports healthy cardiovascularfunction. It’s abundant in antioxidants and cooling for thebody.
Nourish: Nettle is a nourishing tea. It supportswomen’s health, healthy inflammatory response* and health jointfunction.
Purify : Red clover is a mild diuretic and supportscirculation and lymph movement. Great for healthy skin!
Eliminate : Sennais a natural laxative that can be used to relieve occasionalconstipation. It supports healthy digestion by encouragingelimination.
Activate: Turmeric Root supports a healthy inflammatoryresponse**, healthy skin, and healthy liver function.
The brand will continueto focus on high quality, 100% organic and Kosher certified, singleherb teas and are committed to manufacture in the USA. The rebrandedSKUs will be on shelf in health food stores nationwide, in addition toAmazon.com starting in July 2022. The products can also be purchasedon https://alvita.com . Thefull range is affordable and comes in a box with 16 tea bags retailingat $6.99 (SRP).
Learn more at: https://alvita.com or follow uson Instagram: @alivateas.
About Alvita®
Alvita Tea continues a tradition begun in 1922and celebrates its 100th anniversary. The brand was founded by a groupof alfalfa enthusiasts, who recognized the benefits of vitamins andminerals provided by the rich green foliage and deep root system ofalfalfa. The brand name “Alvita” represents the partnership ofalfalfa and vitamins and ensures quality and flavor. Our foundationbegins by sourcing the best-in-class herbs, supporting farms thatpreserve the natural state of the land, and uphold integrity byformulating and testing our own products. With Alvita, you get thequintessential, high quality, organic single-herb tea. You’ll noticethe impact on your life. It’s not just about taste. It’s about thefeeling of wellness you get every time you drink it.
About TwinlabConsolidation Corporation (TCC)
Twinlab Consolidated Holdings, Inc., together withits subsidiaries, manufactures, markets, distributes, and retailsnutritional supplements, skincare, and other natural products in theUnited States and internationally. TCC offers vitamins, minerals,specialty supplements, and sports nutrition products under the Twinlabbrand; healthy aging, beauty supplement and skincare products underthe Reserveage Beauty and ResVitale brands; diet and energy productsunder the Metabolife brand; and a line of herbal teas under the Alvitabrand. It also owns Nutra Science Labs, a contract manufacturer thathelps dietary supplement owners bring high-quality formulations to themarket by delivering best-in-class, turnkey manufacturing, packagingdesign, and fulfillment services “under one roof”. The companysells its products in various formulations and delivery forms,including capsules, tablets, softgels, chewables, liquids, sprays, andpowders, creams primarily through health and natural food stores,supermarkets, mass market retailers, specialty stores retailers,online retailers, and websites.
Twinlab Consolidated Holdings, Inc. is based inBoca Raton, Florida.
Contact Details
TwinlabConsolidation Corporation
Yamit Sadok
+1561-443-2805
CompanyWebsite
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