JPM - Amazon Launches Halo to Take On Apple Watch and Fitbit
Amazon (NASDAQ: AMZN) introduced a new wristband and fitness tracker dubbed Amazon Halo, which will take on industry leader Fitbit (NYSE: FIT) as well as the Apple (NASDAQ: AAPL) Watch.
The Amazon Halo has a number of advanced features designed to help users improve their health. This includes an accelerometer, temperature sensor, and heart rate monitor. The Halo also uses on-board computer vision that allows users to accurately measure their body fat percentage. The device can monitor the time and quality of sleep, recording various sleep cycles, movement, and skin temperature. It can also analyze the user's tone of voice to measure emotional well-being.
Image source: Amazon.