LB - American Eagle's Aerie Is Still a Leader in Lingerie
It's been six years since American Eagle's (NYSE: AEO) Aerie division began its AerieREAL campaign featuring real women and un-retouched photographs. The company's message around empowerment and inclusivity boosted AEO's business, and the segment continues to be a growth driver for the company. Competitors like L Brands' Victoria's Secret have since introduced more down-to-earth marketing, but American Eagle continues to be a leader and attract popular celebrities as role models. This modern marketing message continues to resonate with customers, strengthening the Aerie and American Eagle brand and boosting sales.
In 2020, Aerie's newest #AerieREAL Role Models include actors, activists, entrepreneurs, and athletes. Transgender actor and model Hari Nef, Olympian Aly Raisman, actress Busy Philipps, and Keiana Cave, a scientist and CEO, are all notable faces included in the campaign. .
Image source: American Eagle Outfitters.