MAT - American Girl® and Disney Reveal First Wave of Enchanting New Doll Collection

Company kicks off collaboration with popular Disney Princess and Disney Frozen franchises—with fan favorites Ariel, Tiana, and Cinderella first to join magical lineup in Spring 2024

Today, American Girl and Disney —two of the world’s most celebrated brands best known for their inspirational characters, rich storytelling, and memorable experiences—are excited to reveal a special collection across the Disney Princess franchise, and the Disney Frozen franchise, coming later this year.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240207744278/en/

Building on the success of last year’s Disney | American Girl Disney Princess Collector Doll series, the first wave of a new core collection revealed today, features beloved characters Disney’s Ariel, Tiana, and Cinderella. Each princess character is represented with a beautifully crafted 18-inch doll and an authentically designed signature dress, with plenty of fashion extras. The collection also includes additional highly detailed outfits and several special accessories to further expand the storytelling and play.

“Fandom for American Girl and Disney runs deep, and a collaboration has long been asked for by our mutual fans,” says Jamie Cygielman, General Manager of American Girl. “Now, we’re making dreams come true with a magical collection of timeless characters that will captivate our fans and send their imaginations soaring.”

“The launch of the initial three collector dolls last summer was very popular and demonstrated the desire from our fans for more of this iconic collaboration between Disney and American Girl,” said Rob Michaelis, VP, North America Brand Commercialization, Hardlines & Consumables for Disney. “The talented teams at American Girl and Disney are so proud of the incredible details in this new expanded line of Disney Princess inspired dolls which provide an authentic representation of Disney’s beloved characters.”

The new Disney and American Girl collection features beloved characters, with the following fan favorites first to join the magical lineup:

• American Girl ^® Disney Princess Ariel Doll has aqua-colored eyes and red wavy hair with sideswept bangs and comes dressed in a classic mermaid-style dress.
• American Girl ^® Disney Princess Tiana Doll has brown eyes and curly black hair styled in a high bun with face-framing tendrils and arrives in her signature green-and-yellow dress.
• American Girl ^® Disney Princess Cinderella Doll has blue eyes and blonde hair styled in a high bun with blue headband and curled, sideswept bangs and arrives wearing her iconic blue ballgown and glittery “glass slippers.”

The Disney and American Girl collection is available now at americangirl.com and American Girl retail stores nationwide.

ABOUT AMERICAN GIRL

American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ: MAT, www.mattel.com ), a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and help develop her strength of character. Best-selling lines include Truly Me ^™ , Girl of the Year ^™ , Bitty Baby ^® , WellieWishers ^™ , Create Your Own ^™ , and American Girl’s classic historical characters. The company sells products through its award-winning catalogue, on americangirl.com, in its proprietary U.S. experiential retail stores, as well as at specialty retailers nationwide. By inspiring girls to be their best, American Girl has earned the loyalty of millions and the praise and trust of parents and educators. Connect with American Girl on: YouTube ; Facebook ; Instagram ; TikTok ; Pinterest

MAT-AG

View source version on businesswire.com: https://www.businesswire.com/news/home/20240207744278/en/

Laura Mays, Weber Shandwick, lmays@webershandwick.com
Susan Jevens, American Girl: susan.jevens@americangirl.com
Lindsey Groginski, Disney Consumer Products: lindsey.groginski@disney.com