ANTM - Anthem launches Carelon and Wellpoint ahead of rebranding

Anthem (NYSE:ANTM) announced the launch of healthcare services brand Carelon and health plan brand Wellpoint on Wednesday as the managed care organization gets closer to complete its rebranding initiative to Elevance Health later this month. The move will optimize and streamline the brand portfolio and reduce complexities, Anthem (ANTM) said as reasons for the change. Consolidating the company’s existing portfolio of capabilities and services businesses, Carelon is expected to serve one in three people in the U.S. when the transition completes in three years. Similarly, over the next two years, Wellpoint brand will bring together Anthem’s Medicare, Medicaid, and commercial health plans in select markets. However, the company’s affiliated Anthem Blue Cross and Blue Shield and Anthem Blue Cross health plans will have no impact from the change. Anthem (ANTM) will start trading under its new ticker symbol ELV on June 28, with its rebranding drive to Elevance Health.

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Anthem launches Carelon and Wellpoint ahead of rebranding