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A trillion in revenue will require stealing markets from incumbents. One company is best poised to ascend to the Iron Throne of theft.
At our Pivot MIA conference this week, my NYU colleague Aswath Damodaran called Apple a “rare exception” to the life cycle rules that govern almost all companies.
If it’s the first company to get to $1 trillion, and we think it will be, it’ll likely be because Cook & Company isn’t in a hurry to get there.