UA - Armored Astronauts: 1 Way Under Armour Is Looking to Diversify During Tough Times
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Its revenue growth may be in, or near, the gutter, but Under Armour (NYSE: UAA) is looking at the stars. On Oct. 16, the apparel company and Richard Branson's space tourism enterprise Virgin Galactic jointly unveiled a line of chic Under Armour-produced spacesuits.
The suits, which will be worn by Virgin Galactic's lucky few passengers, were inspired by the costumes in science-fiction shows such as Star Trek and Battlestar Galactica. Fashioned from a special material that can regulate body temperature, they're the product of months of collaboration between an eclectic team of pilots, astronaut technicians, and designers. Branson himself called the clothing "ridiculously comfortable." Needless to say, for a company better-known for its sportswear and footwear, the Virgin partnership is somewhat left-field.